No. 3: A mix of augmented and virtual realities
By 2025, 80% of all interactions will occur in digital channels.
The metaverse – a collective virtual space, created by the convergence of virtually enhanced physical and digital reality – will fundamentally change collaboration, engagement and connectedness. And the core technologies of the metaverse, like augmented reality (AR) and virtual reality (VR), will be a critical sales channel to use in sales meetings, product demonstrations and sales training.
AR layers digital experiences over the physical world. Visual configuration, which is happening now, allows buyers to look at, customize and buy products as if in person. VR enables you to enter into a unique digital place and participate in activities such as meetings, training or design reviews. This computer-generated environment enables collaboration and encourages engagement.
